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representing manufacturers

About Us

TTri-Rep Sales, Inc. is a Texas corporation created on October, 2003 by Lawrence Schadler, Lane Malmberg and Frank Faucette. Tri-Rep Sales is a professional Manufacturers’ Representative agency which specializes in the sale of specification products in Commercial and Residential plumbing markets. In January, 2005 the company purchased Jim Bell and Associates, a local plumbing representative, and added their plumbing lines to their own.

Tri-Rep Sales values business ethics, experience, relationships, product knowledge and is dedicated to being fully educated in the products they represent as well as in competitor’s offerings. The staff of Tri-Rep Sales participates in all available trainings and educational opportunities’ offered by the factories we represent.

Tri-Rep Sales is committed to excellence in customer service.

Why Choose Us

Marketing Philosophy

Tri-Rep Sales, Inc. strives to develop new ways to further penetrate and develop market opportunities for all the manufacturers we represent. It is our objective to represent all of our product lines equally in order for them to receive maximum exposure. Tri-Rep Sales is committed to excellence in customer service.

Experience & Reputation

Our sales team has over 50 years of combined sales and marketing experience in Manufacturing, Manufacturers Rep. business, Distribution and Construction. We have excellent relationships with the Architects, Engineers, Distributors, Contracting community and the large Facility (end-user) network.

Products Represented & Territory

Tri-Rep Sales, Inc. currently has offices located in Houston, Austin, and Lufkin. The product lines we represent are the leaders in their respective industries. We conduct frequent “Lunch-n-Learn” meetings to provide opportunities to keep our customers up to date with the latest products.

Sales & Marketing Team

We possess a proven team for Specification selling to Architects, Engineers, End-users and Distributors. This results in sales success for all products represented. The staff of Tri-Rep Sales makes themselves available for all factory and in-house training opportunities.

Our Team

Lawrence Schadler CPMR
Co-founder & Principal

Lawrence boasts a unique and effective leadership style that has served him well through the rapid and consistent growth of Tri-Rep Sales, Inc. Although Lawrence has been in the manufacturers’ rep business since 1994, he also has vast experience with wholesale distribution and with working with engineers and contractors. This is because of his many years as the owner of Westates Supply, Inc, a plumbing wholesale supply company, which he later sold in 1992. Lawrence soon moved to Houston, bringing his knowledge and passion for the wholesale distribution industry with him.

Lane Malmberg
Co-founder & Principal

Lane’s 35+ years of broad-based management, operations, and sales experience specific to the plumbing industry gives Tri-Rep Sales, Inc. a competitive edge. As a sales director in the US Plumbing Productions Division for American Standard, Lane was responsible for managing a six state region. Now, he puts that industry knowledge to good use with Tri-Rep Sales, Inc.


Jeanette Schadler

Jeanette has been with Tri-Rep Sales, Inc. since 2012, bringing with her many years of industry experience and organizational skills. Jeanette keeps the company running smoothly. She expertly balances various responsibilities such as accounting, customer assistance, technical support, office management, and office procedures.

Jay Walden
Outside Sales Manager

Focusing on the decorative showroom segment of the market, Jay has been a plumbing manufacturers’ representative for the past 15 years. He joined Tri-Rep Sales, Inc. in 2012 and successfully balances his responsibilities of managing our outside sales team with that of the wholesale distribution channel. Jay possesses an uncanny reputation in the industry as a hard worker, problem solver, lifetime relationship builder, and forward thinker.

Brady Bell
Quotations Manager

A manufacturers’ representative since 1995, Brady manages the quotations department and processes commercial job quotes. He also works closely with plumbing engineers and contractors to keep things at Tri-Rep Sales, Inc. running smoothly, by managing troubleshooting and the technical servicing of products out in the field.

Erika Purser
Inside Sales Manager

Erika has been with Tri-Rep Sales, Inc. since 2013, bringing many years in the wholesale industry along with her. Prior to joining our team, she worked for a wholesaler in the inside sales department. Since then, Erika has become a vital piece of Tri-Rep Sales, Inc. as she directs and facilitates the processes and responsibilities of our inside sales team. Her friendly, upbeat attitude gives her an edge in customer service, order entry, and sales.

Gabe Maldonado
Warehouse Manager

Gabe joined Tri-Rep Sales, Inc. in June of 2017 and has already proven to be an important asset to our team. Gabe brings with him over 18 years of industry experience, along with a “lead by example” leadership style and strong organizational skills that fuel the success and function of our warehouse.

Outside Sales

Antonio Alvarez
Outside Sales

Antonio has been with Tri-Rep Sales since 2007, and he is currently spearheading outside sales and service covering Austin, San Antonio, and the Rio Grande Valley. Previously he worked for Guardian Equipment Company as the Southern Regional Sales Manager covering eight states.

Tony Green
Outside Sales

Tony first joined us in 2014. Currently covering the Houston area, Tony provides the bridge between Tri-Rep Sales, Inc. and mechanical engineers, contractors, and medical facilities. With his prior experience in the medical industry, he has the qualifications to work closely with medical professionals and to assist them with their unique needs.

Chris McKendrick
Outside Sales

Chris began with Tri-Rep Sales, Inc. in May of 2016 with 16 years of experience in the plumbing industry. He began his career doing outside sales at a wholesale company in Dallas before transitioning into the manufactures’ rep business. Chris’s expertise in salesmanship allows him to forge deep relationships with engineers and plumbing contractors.

Bruce Hansen
Outside Sales

Bruce has been with Tri Rep since 2017 and represents a wide variety of products. A graduate of the University of Houston, he started his plumbing career with a local plumbing distributer in 2011. Because of his incredible talent for relationship building, Bruce exercises tremendous care and professionalism while catering to the needs of commercial service contractors, wholesalers, and showrooms.

Jessica Colina
Outside Sales

Jessica joined Tri-Rep Sales, Inc. in 2017. A graduate of the University of Houston, her prior experience in social media marketing, sales, and customer service makes her a triple threat for our company. Jessica manages our online marketing in addition to her responsibilities as part of our outside sales team. Her friendliness and charisma lend greatly to her role serving the architectural and design community.

Kim Cavanaugh
Outside Sales

At Tri-Rep Sales, Inc., Kim puts her 10+ years of experience in the plumbing industry to good use. Her extensive knowledge in showroom and builder sales comes in handy when she calls on builders, engineers, and showrooms for our residential and commercial lines. Kim’s spunky personality makes it possible for her to connect with all kinds of people and make them feel comfortable.

John Knigge
Outside Sales

John is well known within the Houston area. He displays an uncanny dedication to a positive customer service experience and is an avid problem solver. John is always willing to go the extra mile to assist customers with their individual needs. He joined Tri-Rep Sales, Inc., in July of 2018 and in short order has already demonstrated a unique ability for bridging the gap between the Contractor and Wholesaler.

Inside Sales

Mary Anne Posinski
Inside Sales

Mary Anne made her start in the plumbing industry with a local Houston rep agency—46 years ago, right out of high school. She has been with Tri-Rep Sales, Inc. since August of 2016 and brings a wealth of customer service and product knowledge. She is highly regarded within the Houston market for her attention to detail and the way she responds quickly and knowledgeably to our customers’ needs.

Mario Mendoza
Inside Sales

Mario began working for Tri-Rep Sales, Inc. in May of 2015, and he has had the opportunity to hold several positions within our company. Currently, Mario’s responsibilities lie in our inside sales department. A quick learner, Mario is set apart by the care and friendliness that he demonstrates while serving our customers.

Pedro Ortiz
Quotations / Inside Sales

Pedro has been with Tri-Rep Sales, Inc. since 2015, executing his responsibilities in customer service, inside sales, and job quotation. Pedro is a dedicated and enthusiastic employee, committed to providing great customer care and product knowledge.

Evan Bell
Quotations / Inside Sales

Evan has been with Tri-Rep Sales, Inc. since 2017. He is one of our quotations specialists, but holds responsibilities in our inside sales department as well. Evan has proven to be a formidable multitasker and a quick learner as a representative in his respective field.


Michelle Langlois
Human Resources

A graduate of Texas A&M University, Michelle officially joined Tri-Rep Sales, Inc. in 2018 as our Human Resources Administrator. Before joining us, Michelle actively worked alongside Tri-Rep for years, having began her plumbing career in 2012 working in sales for Elkay Manufacturing. She is a quick learner who is always helping her teammates. That, her strong “get the job done” professional attitude, and her knack for keeping morale high within the office makes her a great asset to Tri-Rep Sales, Inc.


Jose Rocha
Shipping / Receiving

Jose began at Tri-Rep Sales, Inc. in July of 2016 and is responsible for receiving & shipping, inventory management, and deliveries. Jose has demonstrated an attention to detail that ensures our customers’ orders are filled accurately and on time.

Collin Bell
Shipping / Receiving

Collin has been joined us in April of 2018 and has become well known for his ability to be an avid and eager learner who provides exceptional customer service. Collin shares responsibility in our “Shipping and Receiving” department and provides reliable, detail oriented, and friendly service to our valued customers. He boasts over 3 years of customer service experience and is viewed as a diligent worker by his peers.

Representing Manufacturers

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